Branches in Canada<\/h6>\n<\/div>\n

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Operator Training Sessions<\/h6>\n<\/div>\n

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About Us<\/strong><\/p>\n

About Us<\/h2>\n<\/div>\n

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We are all Nors.<\/p>\n

A global brand with a diversified portfolio and integrated services that improve our customers’ lives and businesses, ensuring that everything works better, every day.<\/p>\n

Now, as a single brand, we operate in 5 business areas: Trucks and Buses, Construction Equipment, Agro, Aftermarket and Ventures. Present in 7 countries, we sell outstanding equipment from the most prestigious brands in the sector, maintaining our close and trusting relationships with partners, customers and the market itself.<\/p>\n

Together we\u2019re making it work.<\/p>\n

Nors Construction Equipment ST is a major multiline mobile equipment dealer with operations across Canada. Nors Construction Equipment ST sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry.<\/p>\n

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Testimonials<\/strong><\/p>\n

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Quick response, no down time!<\/div><\/div>

Igor Dodik<\/span> Regional Municipality of Peel - CRC <\/span> <\/div><\/div>

Quick turn around!<\/div><\/div>

Robert Greentree<\/span> AFL Global <\/span> <\/div><\/div>

Offers the best value for top-quality equipment.<\/div><\/div>

Phil Sollows<\/span> Kynock Resources Ltd <\/span> <\/div><\/div>

The service technician was readily available to answer all my questions.<\/div><\/div>

Jean-Charles Arsenault<\/span> Copeaux de la Vall\u00e9e <\/span> <\/div><\/div>

The service department is the best out there!<\/div><\/div>

Mike Snider<\/span> M J Snider Crane Service Ltd <\/span> <\/div><\/div>

Speaking with Olivia, fantastic technician. Helpful and to the point, appreciate all his hard work.<\/div><\/div>

Jason Carsley<\/span> MEDLOG Canada Inc <\/span> <\/div><\/div>

Quality of repairs, technicians knowledge, fixed right the first time. Best service in the industry.<\/div><\/div>

Bobby Hare<\/span> North Shore Construction Ltd <\/span> <\/div><\/div>

Quick appointment scheduling, quick repairs by the technician.<\/div><\/div>

David Girard<\/span> Bois D'Oeuvre Cedrico Inc <\/span> <\/div><\/div>

The guys always check into making sure everything is working properly.<\/div><\/div>

Sheldon Miramchi<\/span> Envirem Organics Inc <\/span> <\/div><\/div>

The personal service received whether equipment is newly purchased or years old.\r\n\r\n <\/div><\/div>

Rick De Sousa<\/span> Sunset Recycle & Sales Ltd <\/span> <\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row el_class=”row-pad”][vc_column][vc_column_text]<\/p>\n

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Our Team<\/strong><\/p>\n

Our Team<\/h2>\n<\/div>\n

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  Sudhanshu Singh<\/div> \n\t\t\t\t\t\t

  Chief Executive Officer of Nors Construction Equipment Canada<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t

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  Sudhanshu Singh is Chief Executive Officer of NORS Construction Equipment-ST Canada. He joined the company in January 2026. Sudhanshu is accomplished executive with over three decades of global experience in serving customers across the entire range of construction and mining equipment. He has spent more than two decades with Terex and over a decade with Caterpillar with global responsibility of managing multi billion-dollar global heavy equipment businesses. Sudhanshu has been working closely with customers, dealers, and OEM partners across North America, South America, Europe, Africa, Asia, and Australia. He brings to NORS Canada, over two decades of experience working closely with large equipment dealers and company owned branches in Canada.<\/p>\n

  Throughout his career, Sudhanshu has been deeply customer-focused, with extensive field sales and service experience building high performing teams and supporting equipment uptime, safety, productivity, and lifecycle performance. He has led multi billion-dollar global businesses spanning manufacturing, aftermarket services, dealer development, and field operations, with a strong emphasis on service excellence and long-term customer partnerships. Sudhanshu also serves on Board of Trustee for SME Foundation in USA.<\/p>\n

  An engineer by training with degree in engineering from Indian Institute of Technology (Indian School of Mines) an MBA from University of Phoenix, Sudhanshu is certified in the Toyota Production System and is a strong advocate of Lean, continuous improvement, and safety-led operations through out the value chain. At NORS, he is focused on building a high-performance, customer-centric organization that delivers the best-in-class equipment uptime and total cost of ownership for the customers.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

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  Peter Rayner<\/div> \n\t\t\t\t\t\t

  Vice President and Chief Financial Officer<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t

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  Peter joined Strongco (now Nors Construction Equipment Canada) in 2014 as the Director of Finance and has been responsible for the general accounting, statutory financial reporting, accounts payable, accounts receivables and credit management functions. Prior to Nors, Peter held financial management roles with public and private companies in the technology, consumer products, and chemical and metal refining industries. He is a Chartered Professional Accountant (CPA).<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

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  William J. Ostrander<\/div> \n\t\t\t\t\t\t

  Vice President, Cranes And Material Handling<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t

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  Bill joined Strongco (now Nors Construction Equipment Canada) in 1998 as a result of its acquisition of Contractors Machinery & Equipment Ltd., an equipment distribution company, of which he was General Manager. He became Vice President, Cranes and Material Handling in November of 2008.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

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  Steve Di_Loreto<\/div> \n\t\t\t\t\t\t

  Vice President, Cranes And Material Handling<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t

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  Steve joined Strongco (now Nors Construction Equipment Canada) in May of 2014. Prior to joining Nors, he held positions with a major industrial engine distribution organization in the oilfield, power generation, and Class 8 trucking businesses on both a national and Western Canadian scale. Steve also worked in the oilfield services sector in the manufacturing and supply chain areas. Steve brings a diverse skill set that encompasses Sales, Operations, and Supply Chain Management to Nors Construction Equipment Canada.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

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  Stephen George<\/div> \n\t\t\t\t\t\t

  Regional Vice President Construction Equipment, Atlantic<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t

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  Stephen George joined Strongco (now Nors Construction Equipment Canada) in 1992 as Territory Manager in Nova Scotia and has built a professional career holding previous positions as General Manager, Atlantic, and then on to Vice President, Atlantic and Vice President, Eastern Canada for the CE Division. His insights, dedication and leadership have been pivotal in contributing towards the CE business model across Atlantic Canada.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

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  Paul George<\/div> \n\t\t\t\t\t\t

  Regional Vice President Construction Equipment, Ontario<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t

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  Paul joined Strongco (now Nors Construction Equipment Canada) in 2012. Prior to joining Nors, Paul was in heavy construction and crane operation and as well as owning his own hydraulic company for 14 years. He held the positions of Territory Manager, Branch Manager for the Kitchener location for both Case and Construction Equipment and Sales Manager for Ontario Construction Equipment. Paul brings an extensive working experience in diverse areas within the industry and strong leadership skills to Nors.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

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  Fran\u00e7ois Simard<\/div> \n\t\t\t\t\t\t

  Regional Vice President, Construction Equipment, Quebec<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t

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  Fran\u00e7ois Simard joined Strongco (now Nors Construction Equipment Canada) in March 2022 and has several years of management, sales and operations experience working in the Heavy Equipment industry. He holds a university degree in industrial relations from the University of Montreal and also a certificate in Health and Safety. He has experience as a Human Resources advisor and is an international volunteer for the Canadian International Development Agency.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

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  Jean-Sebastien Racine<\/div> \n\t\t\t\t\t\t

  Vice President, After-Sales<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t

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  Jean-Sebastien Racine joined Strongco (now Nors Construction Equipment Canada) in April 2022 as Director, Customer Support.\u00a0 He previously worked in the forklift industry holding the position of General Manager, Aftermarket for 5 years. \u00a0His unwavering commitment and contributions have made a significant impact on our after-sales market as he brings over 22 years of experience in customer support, service and logistics helping us to exceed customer expectations.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t

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