TORONTO, ON – Nors Canada is pleased to announce the appointment of Sudhanshu Singh as Chief Executive Officer, Nors Construction Equipment Canada, effective March 1, 2026.

This appointment marks a key milestone in Nors’ transition to a unified national leadership structure in Canada, reinforcing the company’s commitment to operational excellence, governance alignment, and enhanced customer service across its Canadian businesses.

Singh was appointed CEO of Nors Construction Equipment Canada ST (serving primarily Eastern Canada) on January 5, 2026, and is currently completing a two-month transition period to assume leadership of Nors Construction Equipment Canada GW, which operates in Western Canada. During this period, Singh is working closely with current CEO Colin Matejka, whose tenure will conclude on February 28, 2026, ensuring continuity across the organization.

“The creation of a unified national leadership and this appointment mark a new chapter for Nors Canada,” said Tomás Jervell, CEO of Nors. “Sudhanshu’s proven leadership and deep industry expertise position him well to strengthen our market presence and deliver exceptional value to our customers across Canada. We also extend our sincere appreciation to Colin Matejka for his role in building Great West into a company known for its quality and strong reputation, and for his exceptional leadership, professionalism and dedication to Nors Construction Equipment Canada GW over the past two years.”

Singh brings more than 30 years of global industry experience, including senior leadership roles with construction equipment manufacturers such as Terex and Caterpillar. He has over a decade of executive leadership experience, with a strong track record in customer-focused growth strategies and supporting market expansion across North America.

In his role, Singh will focus on advancing integration across Nors’ Canadian businesses and strengthening governance and operational alignment nationwide.

Singh emphasized collaboration and alignment as central priorities as Nors continues to integrate its Canadian operations “Nors has a long and respected history, and I’m excited to build on that legacy as we strengthen our operations in Canada and continue delivering exceptional support to our customers across the country.”

About Nors in Canada

Nors Canada is a distributor of construction and industrial equipment, providing sales, service and support through its Nors ST and Nors GW operations. The company operates across more than 80 per cent of the Canadian construction equipment market and is part of the global Nors Group. It has circa 750 employees spread around 40 branches in Canada.

Nors Construction Equipment Canada ST (formerly Strongco Corporation) is a leading heavy equipment dealer in Canada, serving sectors including construction, infrastructure, mining, oil & gas, utilities, municipalities, waste management, and forestry. It represents globally recognized brands such as Volvo Construction Equipment, Case Construction, Manitowoc Crane, National and Grove, Fassi, Sennebogen, and Konecranes.

Nors Construction Equipment Canada GW (formerly Great West Equipment) has been part of the Nors Group since March 2024 and operates within Nors’ Construction Equipment business segment. It specializes in construction and forestry equipment and represents leading global brands including Volvo Construction Equipment, Madill, Metso, Sennebogen, and Falcon.

About Nors

Driven by progress and built on a legacy of more than 90 years, Nors continually adapts to market needs and transforms itself to elevate life and business through leading-edge services and equipment. Nors operates globally across five business areas – Trucks & Buses, Construction Equipment, Agro, Aftermarket, and Ventures – and offers a diversified portfolio and integrated services, while preserving close, trustworthy relationships with partners, customers, and the broader market. Present in seven countries, Nors represents top global manufacturers in each of its business areas, delivering services, solutions, and equipment designed to make everything work better, every day.

Find more: www.nors.com 

Strongco is proud to announce the launch of its new dedicated rental fleet, featuring state-of-the-art Volvo Construction Equipment. This strategic move aims to provide their customers with enhanced options to manage their cash flow effectively while ensuring minimal delays and downtime to complete their projects on time and within budget.

The newly unveiled rental fleet boasts a comprehensive inventory of top-of-the-line Volvo heavy equipment, including medium to large size Crawler Excavators (EC140E to EC500FL5 models), Articulated Haulers (A30G and A40G), and the SD115 soil compaction rollers. This diverse range of equipment ensures that customers have access to the right tools for their specific needs, whether it’s excavation, material transport, or compaction.

Our commitment at Strongco has always been to support our customers in achieving their project goals efficiently and cost-effectively, said Stephen George, Vice President, Rental Equipment at Strongco. With the introduction of our dedicated rental fleet featuring the latest Volvo equipment, we are furthering that commitment by offering more options to manage cash flow and minimize project delays.

One of the key advantages of Strongco’s rental fleet is its availability, ensuring that customers can access the equipment they need when they need it most. This eliminates the need for large capital investments in purchasing equipment outright, allowing businesses to allocate their resources more strategically. In addition, Strongco’s rental fleet is designed to help customers avoid delays and downtime on their projects. By providing reliable, well-maintained equipment, empowering their clients to stay on schedule and within budget, ultimately enhancing their overall project efficiency and success.

We understand the importance of keeping projects on track and within budget, said Oliver Nachevski, President and Chief Executive Officer at Strongco. That’s why we’ve curated our rental fleet to feature the latest Volvo equipment, ensuring that our customers have access to dependable machinery that can withstand the rigors of the job site.

With the introduction of its dedicated rental fleet, Strongco reaffirms its commitment to delivering excellence in equipment solutions and customer service.

About Strongco

Strongco, a Nors Group Company (www.nors.com) and one of Volvo CE’s largest North American construction equipment dealers, is a major multiline mobile equipment dealer with operations across Canada. Strongco sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry. The Company has approximately 500 employees serving customers from 25 branches in Canada. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Sennebogen, Manitowoc Crane, including National and Grove, Fassi, Konecranes, and Allied Construction.

About Nors

With 90 years of history, Nors is a leading Portuguese group in the heavy mobility and construction equipment sectors, being one of the Volvo Group’s main partners since 1933. The Group has been a family business since its foundation and is currently present in 17 countries on four continents, such as
Portugal, Canada, USA, Brazil, Angola, Turkey, Spain, Austria, among others. Nors has more than 4,200 employees worldwide and an aggregate turnover of 2.8 billion euros.

Nors Group has come to an agreement to acquire Great West Equipment for around 150 million Canadian dollars (around 100 million euros), a major dealer of construction and forestry equipment in Canada and one of Volvo Construction Equipment’s major representatives in this market.

Nors Group operations in Canada

After entering the Canadian market with the acquisition of Strongco in 2020, Nors announces yet another acquisition in the country with the purchase of Great West Equipment, a major construction equipment dealer with operations in the provinces of British Columbia and Yukon.

With this acquisition, Nors’ operation now has a total of 37 branches and more than 750 employees in Canada, covering more than 80% of the Canadian market, from west to east, and starting a new year by reinforcing its growth strategy.

“We are very excited to welcome Great West Equipment to the Nors family, amplifying our presence in Canada, a market that has proven to be very relevant and strategic for the Group. We believe that Great West Equipment will benefit from the global presence and growth momentum that Nors is experiencing, combined with our 90 years of experience, to improve its performance and promote its future growth.”, said Tomás Jervell, Group CEO of Nors.

“Nors has been a great partner in North America through its subsidiary, Strongco, and I know this move will benefit our customers in western Canada,” mentioned Scott Young, Head of Region North America, Volvo CE. “Great West has been a vital link in our dealer network, serving some of the most remote areas of Western Canada. We are grateful for their two decades with Volvo CE and excited that we’ll continue working together to serve customers in a fast growth industry.”

“We are very proud of the legacy of ‘Service First’ attitude that our incredible team at Great West Equipment has ensured for our many customers,” said Colin Matejka, CEO of Great West. “As part of the Nors Group, we now have access to resources that will enable us to elevate GWE’s ability to serve the territories in which we work. We remain committed to listening to our customers and growing alongside them.”

More than 3 years after the acquisition of Strongco, Nors’ first investment in Canada, this North American market already represents around 12% of the Group’s aggregate sales, with an estimated turnover of €348 million in 2023. The construction equipment sector is one of Nors’ big focus areas in its strategy until 2030, having recently completed an operation in the same sector in the Brazilian market.

Great West Equipment currently has around 250 employees spread across 11 branches in Canada and a turnover of €163 million in 2023’s fiscal year. The company represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Madill, Metso, Sennebogen, Falcon and others.

About Nors

With 90 years of history, Nors is a leading Portuguese group in the heavy mobility and construction equipment sectors, being one of the Volvo Group’s main partners since 1933. The Group has been a family business since its foundation and is currently present in 17 countries on four continents, such as
Portugal, Canada, USA, Brazil, Angola, Turkey, Spain, Austria, among others. Nors has more than 4,200 employees worldwide and an aggregate turnover of 2.8 billion euros.

About Great West Equipment

Great West Equipment is a construction equipment dealer with 11 branches in British Columbia and the Yukon. With its origins in the forestry and construction sectors, Great West has grown to become a major player in all segments of construction equipment, including mining, oil and gas, recycling, waste management, utilities, ports and aggregates.

Strongco recently showcased its range of crane equipment at the Canadian Concrete Expo held at the International Centre, Toronto on February 14th to 15th. The Expo, a significant gathering for professionals in the construction, concrete, aggregate, and material handling industry, provided an ideal platform for Strongco to demonstrate its commitment to serving the needs of customers in these sectors.

Among the featured exhibits at Strongco’s booth were the Fassi knuckleboom crane models, F50 and F85, demonstrating the company’s dedication to offering reliable and versatile crane solutions. Attendees showed keen interest in exploring the capabilities of these renowned booms, known for their performance across various projects within the industry.

“Strongco was very happy to be exhibiting at this year’s Canadian Concrete Expo and we welcomed the opportunity to talk to attendees about the benefits that Strongco can provide to their business on both Sales and Service, with the Fassi and National Crane products we offer”, stated Terry James, Sales Manager for Cranes & Material Handling (Ontario).

Fassi knuckleboom cranes are renowned for their versatility. Their articulated design allows for greater flexibility in reaching difficult or confined spaces compared to traditional straight-boom cranes. This versatility makes them suitable for a wide range of applications, including loading and unloading materials, tree care / service, handling machinery, and even performing delicate lifting tasks in construction sites, warehouses, ports, and more.

Strongco can provide several benefits to customers in the construction and material handling sectors. This includes a wide inventory of equipment from leading manufacturers; ensuring customers have access to options tailored to their specific needs.  By understanding the customer needs, Strongco’s expert sales team can offer personalized solutions that address the unique challenges faced by professionals in these sectors.

Additionally, Strongco’s team of skilled technicians and service professionals across Canada, offer timely support in equipment maintenance, repairs, and parts replacement; minimizing downtime and maximizing operational efficiency.

The Canadian Concrete Expo also emphasized the importance of the material handling industry within construction.  Strongco’s participation in the Canadian Concrete Expo highlighted its role as a trusted dealer for crane equipment, catering to the diverse requirements of construction and material handling professionals nationwide.

With a focus on delivering quality machinery, comprehensive solutions and strong service,  Strongco continues to establish itself as a reliable partner for heavy equipment needs and remains committed to offering innovative solutions that enhance productivity.

BUILDING SKILLS
BUILDING TOMORROW

Pride and sweat. Passion and inventiveness. People and machines.
Working together to reach the finishing line. It’s where challenges are met.
Relationships are put to the test. And partnerships are proven. This is the Volvo CE Masters 2024.

 

Strongco is participating in the Volvo CE Masters 2024 competition to compete against other Volvo Dealer teams
across North America which is organized in 3 online Team competition rounds to qualify for the Regional (North America) and
Masters World Final in Sweden. The competing teams will be judged on a scale of performance, technical skills and parts systems.

Team Strongco has completed Rounds 1, 2 and 3, and we stand in 2nd Place.
Our team was qualified and attended the Regional Finals in January 23rd – 25th 2024 in Shippensburg, PA.

While we didn’t shine in the Top 2 to reach World Final, we’re incredibly proud of our team’s effort and dedication in the Regional Finals. This experience has been a journey of growth and learning, developing themselves both individually and as a team. As we look ahead, it has been a valuable learning experience and we continue our pursuit of excellence together. Congratulations to the Top 2 teams moving on to the World Finals.

Get to know Team Strongco

Chris Snow
Field Technician L1 | Mississauga, ON
Chris Snow has been with Strongco for over 25 years, working as a Field Service Technician. He specializes in Volvo Construction Equipment repairs that includes engine, after treatment, electrical, hydraulic and mechanical systems repair. He is highly motivated, organized and persistent when it comes to completing tasks on time and accurately. He is always up for a challenge and is excited to be part of Team Strongco for this competition.

Steve Bogert
Field Technician | Burlington, ON
Steve Bogert is a skilled field technician from our Strongco Burlington Branch in Ontario. He has been with us for just over 11 years and Steve brings to us a strong work ethic and enjoys challenging problem-solving tasks. He specializes in Volvo Construction Equipment Excavators, Haul trucks and loaders repair. He is honored to be part of the competition, he is excited to work with the Team Strongco to make it to the finals in Sweden.

Troy Branch
Field Technician | Moncton, NB
Troy Branch is a highly experienced field technician working out of our Strongco Moncton Branch in New Brunswick. He has more than 20 years experience working throughout Atlantic Canada on construction, road building, and forestry equipment. He is an expert in his field and Troy is a reliable, hardworking, dedicated employee who is committed to providing quality service with every job he does and thrilled to be part of Team Strongco.

Hal Booker
Parts Specialist | Thunder Bay, ON
Hal Booker has been with Strongco for 6 years. He is passionate about his work and strives to provide the highest quality in parts and service to his customers. His diverse experience in the agricultural and construction industry have given him a wealth of knowledge about various types of equipment. Hal is proud to compete and collaborate with Team Strongco and is looking forward to using his expertise to continue to make a positive impact within the company.

Check out the highlights

From January 9th to 11th, Strongco exhibited its impressive lineup of CASE Construction Equipment at the Landscape Ontario Congress Show. With a focus on versatility, innovation, and reliability, Strongco highlighted the all-new Mini-track Loader TL100 and the CASE Minotaur, showcasing their commitment to meeting the diverse needs of customers in the construction industry.

The Landscape Ontario Congress Show served as an ideal platform for Strongco to demonstrate the capabilities of CASE Construction Equipment. While the TL100 and CASE Minotaur models were prominent features, CASE equipment is not limited to the landscaping sector alone. Rather, it caters to a broad spectrum of professionals within the construction industry, offering solutions tailored to various project requirements.

One of the key takeaways from Strongco’s participation in the event was the universal appeal of CASE Construction Equipment. Whether it’s landscaping, residential construction, roadwork, or any other application, CASE machinery proves its mettle across different sectors. This versatility underscores its value as a reliable partner for contractors, builders, and developers alike.

Strongco’s presence at the Landscape Ontario Congress Show also underscored the reputation of CASE Construction Equipment for its compact yet powerful machinery in southern Ontario region. Compact equipment has become increasingly popular in the construction industry due to its ability to navigate tight spaces without compromising on performance. With CASE, customers can expect exceptional maneuverability and productivity, making it a preferred choice for projects of all sizes.

As Strongco continues to champion the CASE brand, customers can trust in their commitment to delivering innovative solutions that drive success in the ever-changing construction landscape.

As of 1st November, Nors Centro-Oeste began its distribution operations for Volvo Construction Equipment in the states of Mato Grosso and Mato Grosso do Sul in Brazil.

The entry into the construction equipment sector in Brazil represents a new milestone for Nors, allowing it to strengthen its presence in this market, where it has been present since 2007.

 

This operation involved the acquisition of most of the operational assets of Tecnoeste (the brand’s previous representative), adding five more facilities – Campo Grande, Dourados, Cuiabá, Sinop and Juína – to the current Nors network in Brazil.

Alexander Jonov, CEO of Nors Centro Oeste, says that “customers will be able to count on the service they already know, now backed by the even greater solidity of the Nors Group, which specialises in machinery, equipment and the automotive segment”.

 

Luiz Marcelo Daniel, President of Volvo CE Latin America, also said: “We are excited about the start of Nors’ operations in the machinery segment in Brazil. The Group has a long relationship with the Volvo brand in several countries and in Brazil, in the truck segment. We are sure that we are starting another chapter in this history of collaboration for the benefit of our customers.”

We welcome the new members of the Nors family and hope that this is just the start of a solid and lasting relationship!

The World Demolition Summit 2023 was held from October 17^th -18^th in Toronto and is the key international networking, educational event, and celebration for the demolition industry. This event headline sponsor was Volvo and Strongco teamed with them to host a special outing for their key customers to discover Toronto.

On October 16^th, a select group of demolition customers from Belgium, Argentina, the USA, and Canada were taken on a full day journey that promised to be unforgettable. As they landed in the bustling city, Toronto’s vibrant energy welcomed them with open arms.

Volvo and Strongco had organized an exquisite lunch at the 360° Restaurant located in the Toronto CN Tower offering a panoramic view of the stunning Toronto skyline.

Followed by a trip to the elegant and historic Casa Loma, a magnificent castle-like mansion perched atop a hill in midtown Toronto. This architectural gem, steeped in history, served as the perfect setting to discover more about Toronto. The guests were treated to a guided tour of the castle, immersing themselves in its rich history and opulent interiors.

Amidst the grandeur of the castle and the allure of the cityscape, bonds were formed, ideas were shared, and business relationships were strengthened. This event is a testament to the power of the industry to bring together individuals with a common passion for transformation and innovation.

 

With the spirit of togetherness firmly cemented, the group eagerly anticipated the upcoming World Demolition Summit 2023. Their journey had only just begun, but already, it promised to be an adventure filled with learning, networking, and the promise of a brighter future for the world of demolition.

In a world rapidly evolving towards sustainability and eco-consciousness, it’s no surprise that the construction industry is also stepping up its game.  Today, Volvo Construction Equipment offers the widest range of electric construction equipment in the industry, and they are committed to bringing the highest quality electric machines to jobsites with their long-term vision to continue to expand their lineup of sustainably powered equipment.

Strongco, one of Volvo CE’s largest North American construction equipment dealers, is showcasing the latest in Volvo’s electric compact equipment technology with their Test-Drive the Future with Volvo Demo Days events, which are currently taking place across Canada.

The event kicked off in Ontario on September 6th and 7th and is set to travel through Atlantic on September 14th, Quebec in Laval on September 19th and St. Augustin on September 22nd, ending in Alberta on October 4th, leaving a trail of awe-inspired customers in its wake.

The Volvo electric compact equipment is the spotlight of Strongco’s Test-Drive the Future events but, attendees also had the opportunity to explore Volvo CE’s larger diesel excavators, wheel excavators, and compactors.  Among the equipment on display were the Volvo ECR25 and ECR18 compact electric excavators and the Volvo L25 compact electric wheel Loader.  The Volvo EC250EL, EW160, EWR160 diesel excavators and the Volvo SD115 soil compaction machines were also on display at these events.  This comprehensive approach to demonstrate electric and traditional diesel machines together ensures that Strongco is prepared to meet the diverse needs of its customers, no matter the scale of their projects.

What truly sets Strongco’s Demo Days apart is the opportunity it provides for customers to get up close and personal with the equipment. Strongco’s experts were on hand to guide them through the process, providing expert advice and answering all questions. For those new to electric construction equipment, this hands-on experience was invaluable in understanding how to control and operate the machines effectively.

Attendees at the event were genuinely impressed not only by the power and performance of these electric machines but also by their eco-friendly features. The low noise and zero emissions of the electric compact excavators and compact wheel loaders left a lasting impression on everyone who had the opportunity to test them out.  One of the remarkable aspects of these electric machines is their minimal maintenance requirements. This not only reduces downtime for construction projects but also lowers long-term operating costs, making them an attractive option for contractors looking to boost efficiency and sustainability.

Despite the challenging weather conditions, attendees in the Atlantic Region were undeterred and remained curious, eagerly seeking a hands-on experience with the new Volvo e-mobility range. “Their enthusiasm prevailed, and they were genuinely impressed by the innovative offerings despite the less-than-perfect weather conditions”.  Says, Stephen George, Strongco’s Vice President for Eastern Canada, CE division.

Strongco’s Demo Days events are an absolute success. Test-driving the Future of Construction Equipment has marked a pivotal moment in the construction industry’s shift towards sustainability and efficiency. The event not only showcased the remarkable capabilities of Volvo’s electric compact equipment but also provided a platform for customers to gain invaluable hands-on experience. As the event continues its journey across Canada, it’s safe to say that the future of construction is looking brighter and greener than ever before.

Canada’s Outdoor Farm Show is a prominent annual event that celebrates the agricultural industry’s latest advancements and innovations. This year, from September 12th to 14th, attendees were treated to an exceptional display of heavy machinery and equipment from Strongco. At the heart of the exhibit were Volvo Construction Equipment and Case Construction Equipment.

With the theme of “Bringing Equipment to Life in the field,” the event brings together farmers, industry experts, and equipment manufacturers to discuss and demonstrate the latest innovations.

By participating in the show, Strongco aimed to demonstrate how Volvo Construction Equipment and Case Construction Equipment could bring efficiency and productivity to farming operations. How their equipment plays a critical role in the agricultural sector, where precision, reliability, and durability are of utmost importance.

Visitors were treated to an array of Volvo and Case Construction Equipment, from powerful backhoes to versatile wheel loaders. These machines are designed to tackle the toughest agricultural tasks, from digging and lifting to handling and transporting heavy loads.

The highlights of the exhibit were the Volvo Construction equipment range from Heavy equipment to compact and electric equipment. Farmers were also impressed by the Case Minotaur and the range of compact CASE Equipment from skid steers to track loaders, renowned for its versatility and durability. Strongco’s team of experts were on hand to provide in-depth insights into each piece of equipment, helping attendees understand how these machines could make their daily operations more efficient and cost-effective.

Canada’s Outdoor Farm Show is an essential event for the agricultural industry and by aligning with the event’s theme of “bringing equipment to life in the field” and offering expert advice, Strongco demonstrated their dedication to enhancing the productivity and efficiency of Canadian farmers. Their success at the show is a testament to their commitment to excellence in the heavy equipment sector.